Zee Marathi also known as Z Marathi is an Indian Marathi-language general entertainment pay television channel owned by Zee Entertainment Enterprises. The channel was launched on 15 August 1999 and was known as Alpha TV Marathi until 28 March 2005, when it was renamed as Zee Marathi. It is the first Marathi GEC channel. A HD version of this channel, Zee Marathi HD, was launched on 20 November 2016.