Zalphas are a social cohort encompassing people born on the cusp of or during the later years of Generation Z and the early years of Generation Alpha. Sources typically describe Zalphas as those born from the late 2000s to mid–2010s. They have been described as children of younger Gen X and older millennials. The term is used in marketing, research, and generational studies worldwide, including in Australia, Europe, Asia, and North America.