WLUE is a commercial radio station airing an urban adult contemporary format, with urban gospel music on Sunday mornings. Licensed to Eminence, Kentucky, it simulcasts with sister station 1350 WLOU in Louisville. They are owned by New Albany Broadcasting, with studios on West Muhammad Ali Boulevard, west of downtown. WLOU and WLUE target the African American community in the Louisville metropolitan area, which includes parts of Kentucky and Indiana. The Louisville radio market has approximately 200,000 African-American residents, about 16% of the population.