Account creation experiments

Several experiments to increase successful account creation have delivered significant results.

• An updated message shown to logged-out mobile users who try to edit produced a 27% relative increase in account creation and is being scaled to all wikis. (T424595)
• A new account menu button in the mobile web header, A/B tested across five Wikipedias with nearly 8 million participants, made logged-out mobile users 25% more likely to create an account, with no significant difference in constructive editing behavior. (T428220)
• A simpler post-edit dialog for temporary account holders increased permanent account creation by 87% (relative), converting more temp editors into registered ones. (T416418)

  

• We also redesigned the account creation form itself (T409236): adding real-time username validation, a concise summary of the username policy, a "reveal password" option, and a simplified design aligned with Codex guidelines. In an A/B test on English Wikipedia mobile, users who saw the redesigned form created permanent accounts at a rate of 20.4%, compared to 16.4% for the control group (a 24.4% relative increase).

Revise Tone structured task

Revise Tone helps newcomers identify passages that may contain non-encyclopedic language and guides them through revising the tone. In A/B testing on Arabic, English, French, and Portuguese Wikipedias, newcomer task completion rates were 38.7% higher than the default Copyedit task, with no decrease in edit quality. The test ended July 9, and the feature is now available to everyone on these wikis, configurable via Community Configuration. We plan to release Revise Tone to more wikis.

Automated mentor list cleanup

Communities can now automatically mark inactive mentors as away or remove them from mentorship entirely (which automatically reassigns their mentees). Inactivity is based on edits, and talk page responses count, so mentors answering mentee questions remain active. We recommend enabling both options together; administrators can enable them via Special:CommunityConfiguration and review the mentor list at Special:ManageMentors.

Growth features for Wikidata

Growth features are now available at Wikidata, including a simplified Newcomer Homepage, Mentorship, the Impact module, Community Updates and the Help Panel.

Home

The Growth and Moderator Tools teams are developing Home (T419358): a unified, personalized landing page intended to replace the Newcomer Homepage. Rather than remaining a newcomer-only feature, Home will evolve with users as they gain experience, surfacing Suggested Edits, edits to review, and moderation workflows at the right moment.