Universal Serial Bus 3.0, marketed as SuperSpeed USB, is the third major version of the Universal Serial Bus (USB) standard for interfacing computers and electronic devices. It was released in November 2008. The USB 3.0 specification defined a new architecture and protocol, named SuperSpeed, which included a new lane for providing full-duplex data transfers that physically required five additional wires and pins, while also adding a new signal coding scheme, and preserving the USB 2.0 architecture and protocols and therefore keeping the original four pins and wires for the USB 2.0 backward-compatibility, resulting in nine wires in total and nine or ten pins at connector interfaces. The new transfer rate, marketed as SuperSpeed USB (SS), can transfer signals at up to 5 Gbit/s, which is about 10 times faster than High-Speed. In USB 3.0 Type‑A and usually also Type-B connectors the visible inside insulators are often blue, to distinguish them from USB 2.0 connectors, as recommended by the specification, and by the initials SS.