The Noid is an advertising character for Domino's Pizza created in the 1980s by claymation artist Will Vinton, which has since been briefly revived several times. A mischievous man in a rabbit-like mask and a skin-tight red bodysuit, he was portrayed as a perpetrator of many bizarre schemes designed to ruin the world's pizzas. Supposedly, only Domino's managed to, as the commercial's tagline went, "avoid the Noid".