The Goldmind, Inc. is an American record label founded in 1997 by rapper Missy Elliott. Elliott and Goldmind were once distributed through East West Records & Elektra Entertainment Group, Until 2004 when Time Warner sold WMG to a private investment group. The new owners then merged the Elektra with sister label Atlantic Records, transferring Elliott and Goldmind. Goldmind is home to Missy Elliott, specializing in R&B/hip-hop/soul music.