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Tasting Table
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 | |
Type of site | Food and drink news |
|---|---|
| Headquarters | , United States |
| Owner | Static Media |
| Founders | |
| URL | tastingtable |
| Launched | October 2008 |
| Current status | Online |
Tasting Table is an American food and drink website owned by the digital media company Static Media. Its website and email newsletter cover trends in dining, wine, cocktails, cooking, and food travel. Tasting Table also publishes original articles, photos, and videos and has hosted events such as the Lobster Rumble in New York City and Los Angeles.[1]
History
Tasting Table was founded in 2008 by Geoff Bartakovics and John McDonald,[2] with backing from the Pilot Group,[3] a private equity firm established by Bob Pittman.[4][5]
The publication launched as a free daily email newsletter with local editions covering New York City, Los Angeles, San Francisco, Washington, D.C. and Chicago, with emails sent to subscribers before lunchtime to coincide with mealtime browsing.[6] Alongside the local editions, Tasting Table published a national edition and a chef's recipes edition, which adapted unpublished recipes from professional chefs for home cooks.[6]
From 2010 to 2018, Tasting Table hosted an annual lobster roll competition, originally titled the Lobster Roll Claw-Off.[7][8] The event was held in New York City and later moved to Los Angeles.[9] Winners received recognition as Fan Favorite, selected by event attendees, or Editor's Choice, selected by Tasting Table editors.[10][11]
In 2012, Tasting Table acquired the health-focused daily newsletter Vital Juice, which had been co-founded in 2006 by Amanda Freeman and Lisa Blau.[12]
In 2015, Tasting Table acquired Flavour and relaunched it as DINE by Tasting Table, a curated restaurant discovery app.[13] Tasting Table editors selected the restaurants featured across the app's eight cities, while DINE aggregated reviews from local and national publications, critics, and food websites.[14]
In May 2019, Tasting Table published its first cookbook, Tasting Table Cooking with Friends: Recipes for Modern Entertaining, written by Bartakovics and Tasting Table creative director and editor-at-large Todd Coleman, and published by Flatiron Books.[15]
In 2021, Tasting Table was acquired by Static Media.[16]
References
- ↑ Bixby, Scott (June 7, 2014). "My Big, Buttery Lobster Roll Rumble: We Came, We Clawed, We Conquered". The Daily Beast. Retrieved March 5, 2015.
- ↑ "Tasting Table CEO Geoff Bartakovics: A Week in the Life". The Huffington Post. October 19, 2011. Retrieved March 5, 2015.
- ↑ "Email newsletters connect advertisers with eager audiences". Los Angeles Times. April 6, 2013. Retrieved March 5, 2015.
- ↑ "Daily Foodie Newsletter Tasting Table Is Gobbling Up Revenue". The New York Observer. May 8, 2012. Retrieved March 5, 2015.
- ↑ "How passion guided a big career shift for a banker turned tasting table CEO". Fast Company. Retrieved March 5, 2015.
- 1 2 "Tasting Table Is the Daily Candy for Foodies". TechCrunch. July 4, 2010. Retrieved March 5, 2015.
- ↑ "Successful Publicity Stunts 101: Dr. Claw Crashes Tasting Table's Lobster Roll Claw-Off". The Village Voice. Archived from the original on October 24, 2010. Retrieved March 5, 2015.
- ↑ Levy, Nicole (May 17, 2018). "Tasting Table's 2018 Lobster Rumble pits 25 rolls against each other | amNewYork".
- ↑ "Da Lobsta Headed to Lobster Rumble in New York, Launching Food Truck Here". DNAinfo.com. Archived from the original on July 28, 2014. Retrieved March 5, 2015.
- ↑ "Robert's Maine Grill lobster roll wins 'Editor's Choice Award'". The Boston Globe. Retrieved March 5, 2015.
- ↑ "Event Alert! Tasting Table's Lobster Roll Rumble Returns". Lamag – Culture, Food, Fashion, News & Los Angeles. Los Angeles. Retrieved March 5, 2015.
- ↑ "Boutique fitness entrepreneur Amanda Freeman strengthens her portfolio". Crain's New York Business. March 11, 2020.
- ↑ Bromwich, Jonah (April 10, 2015). "Two Apps to Guide You to Good Food". The New York Times. Retrieved March 15, 2017.
- ↑ Bain, Zoe. "We'll Never Have to Spend Hours Scrolling Through Yelp Ever Again". Refinery29. Retrieved March 15, 2017.
- ↑ "Be Our Guest: New Cooking and Cocktail Books for 2019". Publishers Weekly. March 1, 2019.
- ↑ Gomez, Dessi (March 26, 2024). "G/O Media Sells The A.V. Club and The Takeout to 2 Separate Companies, Majority of Staff Keeps Jobs".