Selfridges Retail Limited is a British department store chain. It was founded by American retail magnate Harry Gordon Selfridge in 1909. The historic Daniel Burnham-designed Selfridges flagship store at 400 Oxford Street in London opened on 15 March 1909 and is the second-largest shop in the UK. Other Selfridges stores opened in the Manchester area at the Trafford Centre (1998) and at Exchange Square (2002), and in Birmingham at the Bullring (2003).