Rosarito is a coastal city in Playas de Rosarito Municipality, Baja California, on the Pacific Coast of Mexico. As of 2010, the city had a population of 65,278. Located 10 miles (16 km) south of the US–Mexico border, Rosarito is a part of the greater San Diego–Tijuana region and one of the westernmost cities in Mexico. Rosarito is a major tourist destination, known for its beaches, resorts, and events like the Baja Beach Fest.