Rodan & Fields, LLC, known as Rodan + Fields or R+F, is an American skincare and haircare company. Katie Rodan and Kathy A. Fields, creators of Proactiv, founded Rodan + Fields in 2000 and sold it in 2003. They relaunched the brand in 2007 as a multi-level marketing firm, using independent consultants to sell its products. This business model has been criticized by consumer advocates as being a pyramid scheme.