Rochas is a fashion, beauty, and perfume house founded in 1925 by French fashion designer Marcel Rochas, the first designer of 2/3-length coats and skirts with pockets and one of the two designers, along with Elsa Schiaparelli, who launched the fashion for padded shoulders in 1931. Rochas had been known primarily for its signature perfume, Femme, which was packaged in a pink box with black lace.