Primark Limited is an Irish multinational retailer specialising in fast fashion. It is headquartered in Dublin, Ireland, with 491 shops in Europe and in the United States and 4 franchised shops in Kuwait and Dubai. The company was founded as Penneys; however, that brand hasn't been used outside of the Republic of Ireland since 1976 because of a trademark conflict with American retailer JCPenney. Primark is owned by Associated British Foods, with a corporate spin-off planned for late 2027.