Photojournalism is journalism that uses images to tell a news story. It usually only refers to still images, but can also refer to video used in broadcast journalism. Photojournalism is distinguished from other close branches of photography by having a rigid ethical framework which demands an honest and impartial approach that tells a story in strictly journalistic terms. Photojournalists contribute to the news media, and help communities connect with one another. They must be well-informed and knowledgeable, and are able to deliver news in a creative manner that is both informative and entertaining.