Performance Racing Industry was started in 1986 by Steve Lewis, owner of Laguna Coast Publishing, based in Laguna Beach, California. Now based in Aliso Viejo, California, the company operates PRI magazine, a monthly business publication for entrepreneurs in the auto racing industry; the Performance Racing Industry Trade Show, which launched in 1988 and showcases thousands of new racing products along with dozens of networking events and educational programs for motorsports professionals; and online properties including performanceracing.com.