Neo soul is a genre of popular music. As a term, it was coined by music industry entrepreneur Kedar Massenburg during the late 1990s to market and describe the style of music that emerged from soul and contemporary R&B. Evolving from soul music, neo soul is distinguished by a less conventional sound than its contemporary R&B counterpart, with elements ranging from funk, jazz fusion, hip hop and rock. It has been noted by music writers for its conscious lyrics.