NeoEdge Networks was a Silicon Valley–based technology and in-game advertising company that enabled casual game publishers and developers to deliver television-like commercials within their products – frequently in the context of free-to-consumer casual game play. NeoEdge powered advertising for a variety of game publishers including Yahoo. NeoEdge provided both peer-to-peer game distribution and in-game advertising . It was renamed Blue Noodle in early 2011 and shut down later that year.