Mac Mini is a small-form-factor desktop computer developed and marketed by Apple. It is one of the company's three current Mac desktop computers, positioned as the entry-level consumer product, below the professional Mac Studio. From its launch, the device has been sold without a display, keyboard, or mouse, and was originally marketed with the slogan "BYODKM". This strategic pitch targeted current owners of Windows desktop computers; by leveraging peripherals users likely already owned, the computer offered a cost-effective way to switch to a Mac.