Lick It Up is the eleventh studio album by American rock band Kiss. Before its 1983 release, the band members appeared on MTV without their trademark make-up. It was the first public appearance without make-up by the band, and their first for Mercury Records, where they had been signed following their departure from Casablanca Records. By December 1990, seven years after release, the album was certified platinum by the RIAA for selling over a million units in the US.