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Haus Nowhere
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Haus Nowhere is a series of multi-brand retail and exhibition spaces created by IICOMBINED, the parent company of South Korean eyewear brand Gentle Monster. The locations house IICOMBINED brands and are also used for exhibitions, installations, and food and beverage venues.[1] By December 2025, five locations had opened: two in Seoul and one each in Shanghai, Shenzhen, and Bangkok.[2]
History
The first location, Haus Dosan, opened in Seoul on February 24, 2021.[3] The location is now known as Haus Nowhere Dosan.[4]
A second location opened in Shanghai in September 2021 after an existing Gentle Monster flagship on Huaihai Road was expanded and remodelled.[5] By March 2024, the site had been renovated and renamed Haus Nowhere Shanghai.[6]
Haus Nowhere Shenzhen opened on September 5, 2024, as the third location.[7] Haus Nowhere Seoul opened in Seongsu-dong in September 2025 and became the fourth project in the series.[8] The Bangkok location followed in December 2025 as the fifth site.[2]
Locations
Haus Nowhere Dosan
Haus Nowhere Dosan occupies a five-storey concrete building near Dosan Park. Designed by BCHO Architects, the building previously housed the Queenmama Market concept store.[3]
Nudake is located in the basement, while Gentle Monster and Tamburins occupy the upper floors. The first floor has been used for changing exhibitions. Works shown when the location opened included an installation by Belgian artist Frederik Heyman, videos by German filmmaker Jonas Lindstroem, and The Probe, a six-legged robot displayed on the third floor.[9][3]
Haus Nowhere Shanghai
Haus Nowhere Shanghai opened in 2021 under the name Haus Shanghai. The original four-floor layout included Nudake on the ground floor, Gentle Monster on the second floor, an exhibition area on the third, and Tamburins on the fourth.[5]
The location was renovated and reopened under the name Haus Nowhere Shanghai by March 2024. Installations introduced at the time included a Gentle Monster and Maison Margiela collaboration and a Nudake display based on a fictional gym containing croissant-shaped equipment. The upper floor continued to be used for exhibitions.[6]
Haus Nowhere Shenzhen
Haus Nowhere Shenzhen is located at MixC World in Shenzhen. It covers 6,914 square metres across three floors.[10]
At the time of its opening, the installation programme was titled “Insect Kingdom” and was based on a fictional history involving humans, animals, and insects. The installations included the reclining Colossal First Human and a mural created by two artists from the Amsterdam-based team Freeling Waters.[7][10]
Haus Nowhere Seoul
Haus Nowhere Seoul is located in Seongsu-dong and also contains IICOMBINED's headquarters. The building has 14 above-ground floors and was designed by The System Lab, led by architect Kim Chan-joong.[11]
The public areas are located on the first, second, third, and fifth floors. The first floor is used for rotating launches and installations. Gentle Monster occupies the second floor, where the Painted Giants installation was displayed when the building opened. Tamburins, ATiiSSU, and Nuflaat are on the third floor, while the fifth floor contains the Nudake Tea House.[1][8]
Haus Nowhere Bangkok
Haus Nowhere Bangkok opened at Iconsiam in December 2025. The location contains the first Tamburins store in Southeast Asia and a Gentle Monster store.[2] Its opening display included the Sunshine Giant Dog installation, which had previously been shown at Haus Nowhere Seoul.[2]
References
- 1 2 Kim, Monica (2025-09-08). "Inside Gentle Monster's Haus Nowhere, the Concept Shop at the Center of Seoul's Creative Revolution". Vogue. Retrieved 2026-08-04.
- 1 2 3 4 "Haus Nowhere debuts in Bangkok". Retail & Leisure International. 2025-12-16. Retrieved 2026-08-04.
- 1 2 3 Rodorigo, Clara (2021-03-16). "Arca designed a customized soundtrack for a new hybrid space in Seoul". Domus. Retrieved 2026-08-04.
- ↑ "Haus Nowhere Dosan". Gentle Monster. Retrieved 2026-08-04.
- 1 2 Ap, Tiffany (2021-09-28). "Gentle Monster Opens Multibrand Concept Haus in Shanghai". WWD. Retrieved 2026-08-04 – via Yahoo.
- 1 2 Wang, Yimin (2024-03-19). "Gentle Monster revamps Haus Shanghai with installations and a croissant gym". DAO Insights. Retrieved 2026-08-04.
- 1 2 Burgos, Matthew (2024-09-09). "Gentle Monster opens Shenzhen store with giant sculptures of sleeping human, bisons and faces". Designboom. Retrieved 2026-08-04.
- 1 2 Tan, Azrin (2025-09-11). "Introducing Haus Nowhere Seoul, a brutalist playground that reimagines the future of retail". Vogue Singapore. Retrieved 2026-08-04.
- ↑ Goh, Yang-Yi (2022-10-20). "Welcome to the Golden Age of Glasses". GQ. Retrieved 2026-08-04.
- 1 2 "Haus Nowhere SZ a new hit". Nanshan Government Online. 2024-09-11. Retrieved 2026-08-04.
- ↑ Lee, Ji-young (2025-09-30). "'Seongsu weirdo' building mixes retail, art and accessibility". Korea JoongAng Daily. Retrieved 2026-08-04.
