In Norse mythology, Gullveig is a goddess associated with gold, lust, rebirth, and magic. She is one member of the Vanir and the cause of the outbreak of the legendary war between the Æsir and the Vanir. In the poem Völuspá, she came to the hall of Odin (Hár) where she is speared by the Æsir three times, burned three times, and yet is reborn three times. After her third rebirth, she adopted the name Heiðr and began practicing seiðr.