Geoffrey the Giraffe is the mascot of the American toy store Toys "R" Us, introduced in 1965. Serving as a "spokesanimal" for the brand, he is an anthropomorphic giraffe. For many years, Geoffrey went through several design changes, originally having been 2D animated before being redesigned into a computer-generated mascot in 2001. In 2007, he was reverted back to 2D with the company's rebrand.