Florida's First Coast, or simply the First Coast, is the Atlantic coast of North Florida in the United States. It is the same general area as the directional region of Northeast Florida. It consists roughly of the counties abutting Jacksonville: Duval, Baker, Clay, Nassau, and St. Johns—and nearby Flagler County and Putnam County. The "First Coast" name originated in a marketing campaign in the 1980s, and has become part of Florida's regional vernacular. It is so named due to its history as the first European settlement in what is now the mainland United States, at Fort Caroline, Florida, in 1564.