Esquire Network was an American pay television network owned as a 50/50 joint venture between NBCUniversal and the Hearst Corporation. Launched on October 1, 1998 as Style Network, a spin-off of E!, the channel initially consisted of fashion, design, and urban lifestyle-themed programming. In 2008, Style shifted its programming towards personality-centric reality shows. The network was relaunched as Esquire Network on September 23, 2013; the rebrand was supposed to take place on G4, but was instead moved to Style due to G4's low ratings. As Esquire Network, the channel focused on travel, cooking, sports and fashion, and also aired reruns of sitcoms and dramas.