The Ericales are a large and diverse order of flowering plants in the asterid group of the eudicots. Well-known and economically important members of this order include tea and ornamental camellias, persimmon, ebony, blueberry, cranberry, lingonberry, huckleberry, kiwifruit, Brazil nut, argan, sapote, azaleas and rhododendrons, heather, heath, impatiens, phlox, Jacob's ladder, primroses, cyclamens, shea, sapodilla, pouterias, and trumpet pitchers.