Dark Woke is a social media phenomenon and political messaging strategy in the United States that emerged following the second inauguration of U.S. President Donald Trump in January 2025. The term's use advocates for a shift in progressive political communication tactics, pushing for more aggressive, direct, and politically incorrect approaches in responding to conservative media strategies. The term and its approach contrasts traditional communication norms in order to capture media attention similarly to Trump's approach, prioritizing visibility and emotional impact over disciplined debate.