Cottagecore is an internet aesthetic and subculture centred on rural way of life. The aesthetic centres on traditional and vernacular architecture, clothing, interior design and crafts. Cottagecore was first named on Tumblr in 2018 and is related to similar internet aesthetics including goblincore and dark academia. A subculture of Millennials and Generation Z, cottagecore developed as a response to economic pressures faced by young people; the aesthetic emphasises sustainability, agrarianism and slow living.