Corn Pops is a puffed grain breakfast cereal made by WK Kellogg Co, described by the company as "crunchy sweetened popped-up corn cereal." The cereal was introduced in 1950 as "Corn Pops". In 1951, the name was changed to "Sugar Corn Pops" and later to "Sugar Pops". It was the sponsor for The Adventures of Wild Bill Hickok radio and television show. The name was changed back to 'Sugar Corn Pops' in 1978, and finally returned to 'Corn Pops' in 1984, a time when many cereals dropped the word "sugar" from their titles for marketing reasons. In January 2006, the name of the cereal was changed to 'Pops', but after a few months of poor reception was changed back to Corn Pops.