Chex Quest, a non-violent first-person shooter video game created in 1996 and released in 1997 by Digital Café, was a video game originally intended as a Chex cereal promotion aimed at children aged 6–9 and up. It is a total conversion of the more explicitly violent video game Doom. Chex Quest won both a Golden EFFIE Award for Advertising Effectiveness and Golden Reggie Award for Promotional Achievement in 1998. It is known today for having been the first video game ever to be included as a cereal box prize. The game's cult following has been described as being composed of unusually devoted fans of an advertising vehicle from a bygone age.