Bully is a 2006 action-adventure video game developed by Rockstar Vancouver and published by Rockstar Games. Set in the fictional New England town of Bullworth, the game follows juvenile delinquent student Jimmy Hopkins, who is involuntarily enrolled at Bullworth Academy, the town's prestigious boarding school. Over the course of a school year, Jimmy attempts to rise through the ranks of the school system to end bullying, while clashing with fellow students and authority figures.