Barstool Sports, Inc. is an American blog and digital media company founded in 2003 by businessman and social media personality Dave Portnoy, which grew from a free Boston-area print sports paper into a nationally recognized brand centered on sports journalism, pop culture, and personality-driven content. It became especially influential through its podcasts, social media presence, and loyal fanbase of 'Stoolies,' while also expanding into merchandise, live events, food and beverage brands, and sports betting partnerships. Barstool Sports also owns and operates a sports blog, Old Row, and an amateur boxing contest, Rough N Rowdy.