ABC Me was an Australian children's free-to-air television channel owned by the Australian Broadcasting Corporation. It was launched by Prime Minister Kevin Rudd on 4 December 2009 as ABC3, to become Australia's first dedicated children’s channel on free-to-air. It also aimed to broadcast 50% local programming. In ratings recorded in 2015, ABC3 held a high average audience of 562,000 among its target audience of 5–12-year-old children.