77 Sunset Strip is an American private detective crime drama television series created by Roy Huggins and starring Efrem Zimbalist Jr., Roger Smith, Richard Long and Edd Byrnes. Each episode was one hour long when aired with commercials. The series aired on ABC from October 10, 1958, to February 7, 1964. The character of detective Stuart Bailey was first used by writer Huggins in his 1946 novel The Double Take, later adapted into the 1948 film I Love Trouble.