Willy's Chocolate Experience was an unlicensed event based on Charlie and the Chocolate Factory that took place in Glasgow, Scotland, in February 2024, and gained worldwide notoriety for its poor execution. The event was advertised as an immersive and interactive family experience, illustrated on a promotional website with "dreamlike" AI-generated imagery. Visitors arrived to find a sparsely decorated warehouse, staffed by performers who had been left to improvise from an incoherent script and with inadequate props. Tension rose as visitors demanded refunds from the event's proprietor, and police were called to the venue. Willy's Chocolate Experience was cancelled after a matter of hours.