Warner Bros. Cartoons, Inc. was an American animation studio, serving as the in-house animation division of Warner Bros. Pictures during the Golden Age of American animation. One of the most successful animation studios in American media history, it was primarily responsible for the Looney Tunes and Merrie Melodies series of animated short films. The characters featured in these cartoons, including Bugs Bunny, Daffy Duck, and Porky Pig, are among the most famous and recognizable characters in the world. Many of the creative staff members at the studio, including directors and animators such as Chuck Jones, Friz Freleng, Robert McKimson, Tex Avery, Bob Clampett, Arthur Davis, and Frank Tashlin, are considered major figures in the art and history of traditional animation.