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WE Communications
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 We. Communications | |
| Type | Private |
|---|---|
| Founded | 1983 |
| Headquarters | Seattle |
Number of locations | 23 cities[1] |
Key people | Melissa Waggener Zorkin, Global CEO |
| Revenue | $126.6 million (2018)[2] |
Number of employees | 1400+ |
| Website | https://www.wecommunications.com |
We. Communications is a global communications and public relations firm. It was previously known as Waggener Edstrom, then WE Communications, and is now We. Communications. The firm was founded in 1983 by Melissa Waggener Zorkin in Portland, Oregon. Microsoft has been a client of the agency since its early years.
History
The Waggener Group was founded in 1983 by Melissa Waggener Zorkin. In 1984, Pam Edstrom joined the firm, and was renamed Waggener Edstrom. Edstrom previously worked for Microsoft, which became one of the agency's first clients.[3][4]
In 2018, the firm acquired a majority stake in the Indian public-relations firm Avian Media, and merged its existing Indian operations with the company to form Avian WE. The firm acquired Codeword in 2019.[5][6] In 2022, We. Communications acquired Hopscotch Consulting, a social impact and behavior change agency.[7] In July 2025, Hopscotch was integrated into We. Communications as the company's social-impact division.[8]
In March 2025, the company re-branded from WE Communications to We. Communications and unveiled a new logo to make the brand feel "more human, unified and aligned".[9]
Services
We. Communications focuses on communications expertise in health, consumer, industries, foundations and non-profits, and technology.[10][11] Its services include media relations, corporate and executive communications, digital marketing, creative, social media and content strategy, crisis communications, insights and analytics, corporate social responsibility, brand purpose and reputation.
Notable clients and campaigns
Notable clients include Microsoft, Volvo, Boehringer Ingelheim, VSP, Honeywell, Tencent, Cisco, McDonald's, Tabula Rasa, Brother, Amgen, Gilead, iRobot, RSA, Lenovo, the Bill & Melinda Gates Foundation, AT&T and others.
We. Communications is often associated with its work for Microsoft,[12] one of its first clients. In the firm's early years, this relationship led to it working primarily with other technology companies, before expanding into healthcare, consumer and other expertise.[13] For more than a decade, We. Communications supported Mercy Corps on a pro-bono basis after CEO Waggener Zorkin took on the client after visiting the Good Shepherd orphanage in Ghana.[14]
In 2018, We. Communications handled the PR for the McDelivery Day 2.0 and was shortlisted for PRWeek Global Award.[15]
References
- ↑ "About Us". WE. Retrieved 3 March 2019.
- ↑ "WE". PR Week.
- ↑ Pasiuk, Laurie (2005). Vault Guide to the Top Advertising & PR Employers. VAULT. p. 144. ISBN 9781581313833.
- ↑ "PRWeek Power List 2024: Melissa Waggener Zorkin". PR Week. July 16, 2024. Retrieved 2025-09-29.
- ↑ "WE Communications merges with Avian Media to strengthen its presence in India". The Drum. Retrieved 2024-04-30.
- ↑ "WE Communications acquires two firms in Asia". Campaign Asia. Retrieved 2023-12-20.
- ↑ "WE Acquires Hopscotch Consulting". PRovoke Media. Retrieved 2023-12-20.
- ↑ Barrett, Evie. "We. Communications, Hopscotch merge to form social impact division". www.prweek.com. Retrieved 2026-08-26.
- ↑ "WE Communications Rebrands as We". PRWeek. Haymarket Marketing Communications. Retrieved 18 March 2025.
- ↑ What We Do, Waggener Edstrom, archived from the original on January 15, 2013, retrieved January 30, 2013
- ↑ Chupick, Jason (June 23, 2009). "Survey: 86% Feel Corporations Can Address Social Issues". PRNewser. Retrieved November 4, 2012.
- ↑ "Huge companies need as much PR". CNET. September 11, 1996. Retrieved November 4, 2012.
- ↑ "25. Melissa Waggener Zorkin, CEO, president, and founder, Waggener Edstrom Worldwide". PRWeek. July 1, 2009. Retrieved November 4, 2012.
- ↑ Wilhelm, Steve (July 13, 2008). "A grateful Melissa Waggener Zorkin helps Mercy Corps". Puget Sound Business Journal. Retrieved November 4, 2012.
- ↑ Harrington, John. "PRWeek Global Awards 2019: shortlist revealed". www.prweek.com. Retrieved 2019-04-22.
External links
- We. Communications Official site