WPAR is a non-commercial FM radio station licensed to Salem, Virginia, and serving the Roanoke-Lynchburg metropolitan area. It is the flagship of "Spirit FM", a group of Christian adult contemporary stations owned by Positive Alternative Radio, which is headquartered in Blacksburg. The stations are listener-supported and hold periodic fundraisers on the air. WPAR has studios and offices on Timberlake Road in Lynchburg.