"Turn It On Again" is a song by the English rock band Genesis featured on their 1980 album Duke. Also released as a single, the song reached number 8 in the UK Singles Chart, becoming the band's second top-10 hit. The lyric, by Mike Rutherford, concerns a man who does nothing more than watch television and listen to radio. He becomes obsessed with the people he watches on it, believing them to be his friends, in an example of parasocial interaction.