Transformers: Human Alliance is a rail shooter arcade game developed by Sega. Set within the Transformers film franchise, it is the first arcade video game in the Transformers franchise. It was showcased in November 2013 at the IAAPA Attractions Show in Orlando; a local Dave & Buster's location publicly launched the game at this time. The name is based on the toyline by Hasbro and Takara Tomy, which were mostly the Transformers characters which came with the humans from the films, and lasted from 2009–2011.