Ten-Cent Beer Night was an ill-fated promotion held by Major League Baseball's Cleveland Indians during a game against the Texas Rangers at Cleveland Stadium in Cleveland, Ohio, United States, on June 4, 1974. The promotion was meant to improve attendance at the game by offering cups of beer for just 10 cents each, a substantial discount on the regular price of 65 cents, with a limit of six beers per purchase but no limit on the number of purchases made during the game.