Shitgaze is a microgenre of rock music and scene coined in 2005 by Kevin DeBroux of Pink Reason to describe the music of Midwestern rock band Psychedelic Horseshit from Columbus, Ohio. Lead singer Matt Whitehurst added the term to the band's Myspace page, where it became the tag for a "Columbus-centric genre". It was then adopted by the music press and used to describe bands with a similar aesthetic from other locations, such as Los Angeles.