Semillitas is an American Spanish-language children’s pay television channel, owned by the media company SomosTV, headed by Luis Villanueva. The channel targets children 0–10 years of age with the objective of preserving Hispanic cultural roots and language through entertaining and violence-free programming, specifically animation and is distributed in a format without traditional television advertisement. Semillitas, produced in High Definition, programs animation in Spanish 24-hours a day, with closed captioning and video description, utilizing Standard Spanish dialogue.