A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which a person or organization attempts to manipulate or alter prospective voters' views under the guise of conducting an opinion poll. In a push poll, large numbers of voters are contacted with little effort made to collect and analyze their response data. Instead, the push poll is a form of telemarketing-based propaganda and rumor-mongering masquerading as an opinion poll. Push polls may rely on innuendo, or information gleaned from opposition research on the political opponent of the interests behind the poll.