Product Red is a licensed brand by the company Red that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries, namely Eswatini, Ghana, Kenya, Lesotho, Rwanda, South Africa, Tanzania, and Zambia. It is licensed to partner companies including Nike, American Express (UK), Converse, Electronic Arts, Primark, Head, Buckaroo, Penguin Classics, Gap, Armani, Hallmark (US), SAP, and Supercell.