Portable Media Center (PMC) is a portable media player (PMP) platform developed by Microsoft. Announced at the 2003 Consumer Electronics Show (CES), and released in early 2004, it was originally positioned as a competitor to Apple's iPod. All its hard drive-based players use a graphical user interface (GUI) modeled after Media Center, a software portal bundled with Windows XP Media Center Edition. Manufacturers of PMC devices included Creative, Philips, iriver, Samsung, and Toshiba.