Pink is a lingerie and apparel line by Victoria's Secret targeting younger women than their main line. The target demographic skews younger from teenage girls (13–18) to young adult women through their mid-twenties (18–25). PINK had a regular segment featuring their products in the original Victoria's Secret Fashion Show, held from 1995 to 2018, as well as a segment in the 2025 show. Launched in 2002, sales at the company were initially swift, reaching $1 billion in 2010. Reports of decline due to shifting consumer preferences appeared in 2018.