NickMom was an American nighttime programming block owned by Viacom Media Networks. It aired on the Nick Jr. channel during the watershed hours of 10:00 p.m. to 2:00 a.m. ET, when the channel's regular audience of children would normally be sleeping. The block carried ad-supported comedy programming targeting an adult demographic, particularly young mothers. It aired from October 1, 2012 to September 28, 2015. When NickMom was first announced in 2011, over 30 projects were in development for the block.