Monster Energy is a brand of energy drinks that was created by Hansen Natural Company in April 2002 and released to the public with its original flavor on April 18, 2002. In 2022, Monster Energy had a 30.1% share of the American energy drink market, the second-highest after Red Bull. As of March 2026, there are over 300 different flavors under the Monster brand worldwide, including its core Monster Energy line, Java Monster, Zero Ultra, Juice, Maxx, Hydro, HydroSport, Nitro, Shot, Nitrous, XXL, BFC, Extra Strength, Dragon Tea, Muscle, Import, Export, Coffee, Unleaded, Assault, Punch and Rehab.