Mario is a character created by Japanese video game designer Shigeru Miyamoto. He is the star of the Mario franchise, a recurring character in the Donkey Kong franchise, and the mascot of their owner, the Japanese company Nintendo. Mario is an Italian-American plumber who lives in the Mushroom Kingdom with his younger twin brother, Luigi. Their adventures generally involve rescuing Princess Peach from the villain Bowser while using power-ups that give them different abilities. Mario is distinguished by his large nose and mustache, overalls, red cap, and high-pitched, exaggerated Italian accent. Prior to being named Mario, the character was referred to as Ossan, Mr. Video, and Jumpman.