Live.ly was a live-streaming service created by Musical.ly in 2016, headquartered in Shanghai with an American office in San Francisco. It allowed users to stream live videos, interact through chat, and send virtual goods. Following its launch, the app amassed over 40 million active users by late 2016. In 2018, after ByteDance acquired Musical.ly, Live.ly was merged with TikTok, resulting in its shutdown.